Why is there a Downloadable Battlefield 1943 demo but you can't download it?

I have tried to download it but it just says "This Content Is Not Available"

Then I go to their website and it says the full game is released July 8th, but it has a Kill count already of over a Million kills on both Xbox and Playstation.Why is there a Downloadable Battlefield 1943 demo but you can't download it?
I had the same problem.. I wanted to download the demo but it wasn't available.. I checked online to see when the demo is going to be released and it said July 8th.. lol, the same day the actual game is going be released on the XBLA.. not sure for the PS3 though.. but I know that PS3's version is going to be released on the 9th instead. (Don't know why.) Can't wait!